Experienced Sales Leadership Executive, Ed Porter, Joins Smart Harbor as Chief Revenue Officer


COLUMBUS, Ohio (17 January 2019) Smart Harbor announced that Ed Porter has joined its executive team as chief revenue officer – a newly created role. Porter will focus on advancing the company’s market position as a leading digital technology solutions provider in insurance—with a priority on growing brand awareness, expanding its distribution channels, and enhancing the customer experience. Leading the strategic efforts throughout the full customer lifecycle, Porter will continue to drive the agent-focused initiatives of Smart Harbor as it continues to empower insurance agents with world class products and consultation.

Bringing over 15 years of strategic leadership experience to Smart Harbor, Porter has an extensive background in building customer sales and service models for small to medium-sized business (SMB) owners. Prior to joining Smart Harbor, he led the advancement and creation of multiple sales channels for the industry leader in hospitality supplies, Guest Supply, a Sysco company.

“It is a pivotal time in Smart Harbor’s history as we build out our digital ecosystem to serve insurance agents. We’re excited for Ed to lead our efforts in taking our marketing, sales and customer experience strategies to the next level,” said Smart Harbor managing partner Jason Walker. “His track record—combined with our vision for creating more seamless opportunities for agents to grow their businesses—are a winning combination.”

“Building on my experience in aligning customer needs with the products and services that enhance their businesses, I’m thrilled to serve Smart Harbor’s customers and partners as we continue to enable agents with the advancement of our digital ecosystem,” said Porter. “I’ve been impressed with Smart Harbor’s presence in the market and how the company is poised for growth through product creation and market expansion.”

Porter has also made a presence within the sales industry by being a member, award winner, and local chapter president of the American Association of Inside Sales Professionals (AA-ISP). He has been overseeing the Columbus, OH chapter since its re-creation in 2015, which was the recipient of the North American Chapter of the Year in 2018. He was also named a Top 25 Most Influential Sales Professional and the recipient of the 2018 Excellence in Execution award for his contributions to the community.


About Smart Harbor
Smart Harbor provides digital technology solutions for trusted advisors, empowering them with industry-specific tools to grow their businesses. With a specific focus on insurance and deep industry expertise, Smart Harbor offers mobile, web and SEO, and data and analytics capabilities, enabling insurance agencies to compete effectively in the constantly changing digital world. Today, Smart Harbor serves more than 1,100 independent agencies that represent over 100 carriers, bringing them the right technical expertise, customer service focus and industry knowledge to enable agencies to grow their businesses, create markets for new products, and retain the most profitable customers.